如何撰写网站关键词和描述

2008-01-30 来源：外贸壹号

网站的内部结构和网站外部链接是影响网站在搜索引擎排名的两大重要因素。

网站内部结构包括网站架构、关键词布局、标签(meta)的使用、网站内容的撰写、网站之间的内部链接、网站地图以及其他细节。

网站的关键词、描述、内容需要企业和SEOer一起准备完成，但是毕竟SEOer不熟悉产品以及产品的描述。所以大部分工作需要企业去准备的，但是如何准备？网站的内容是否专业、能否得到Google的认可？所以网站的内容撰写工作非常重要。

今天我们就讲如何撰写关键词、描述、网站内容：

网站优化需在网站页面静态化前提下，（即asp/php/jsp网页要先转化成html或htm页）

1、 核心关键词

即公司的主要产品关键词或产品总称或在Google里热门的产品关键词，核心关键词用在首页的标题中，4-5个关键词，不要太多，以免堆砌关键词。

关键词可用Google关键词工具https://adwords.google.com/select/KeywordToolExternal或alibaba查询

2、 产品列表

目录要清晰，一目了然，同时尽量用完整的产品名称，

3、 Title撰写

 Title 放该页面的产品关键词，2-3个适宜，尽量不要出现重复关键词，但是要出现相关关键词，同时让关键字合理的出现在title标题中也，不要像以往的优化那样重复关键词，如auto bearings,auto bearing,auto bearing manufacturer,auto bearings factory, 这种优化方式以前可以被Google接受，但是现在还是不要这样做为好，有堆砌关键词的嫌疑。

4、 description

描述要撰写该产品的专业性质的描述，如该产品的特性，用途，使用方法等等。在这段描述当中，要将关键词合理的嵌在描述当中，可重复2-3次，或密度在3%左右，语句通畅，

5、 Meta Keywords

关键词为该页面的核心关键词，不推荐放很多关键词，1-2个就够了。

举例最为明确：

1、核心关键词：（请客户自行筛选4-5个核心关键词，用英文逗号隔开，按主次顺序排好）

Storage racking, display racking, warehouse rack, pallet racking,supermarket shelving

 建议用Google工具查询后热门的关键词放前面。

2 产品列表，关键词，描述

无论是关键词，还是描述，还是网站的内容，都适当的嵌入关键词和相关的关键词。

产品列表：  客户自行提供描述

如果没有产品特性可写，也可自行描述，将关键词适当的嵌入其中

譬如：

A案例

综述：

1、  We are one of the leading manufacturers and exporters of LPG stoves, LPG burners, cooktops, tabletop cookers, gas tablesand kitchen stoves.

2、  we are one of the premier manufacturers of high quality LPG stoves with non automatic and automatic ignition systems, stainless steel sheet bodies and fitted with one/two/three/four brass burners. We also supply products such as tabletop cookers, gas tables and various cooking gas components

产品描述

1、Single Burner Gas Stove

This range of single burner gas stoves is perfect to make your favorite meal or that early morning cup of coffee or large quantities of food in a canteen. This single burner gas stove is superior in quality, offer long serving life and high in efficiency and performance. On the basis of popularity and usage, these can be further categorized as kunwar single burner gas stoves, jumbo single burner gas stoves and fire ball gas stove burners.

2、Double Burner Gas Stove

We offer high quality double burner gas stoves that incorporate all the latest features with international quality standards and designs. Made from quality material, these double burner gas stoves are superior in performance and efficiently satisfy different cooking requirements. According to size, design and usages, our double burner gas stoves can further be divided into 5 categories viz. - Jindal supreme, Jindal supreme with powder coated MS sheet cover, Jindal sleek, Jindal automatic and Jindal divyajyoti.

3、Three Burner Gas Stove

Compactness, matched with highest quality standards, our range of three burner gas stoves are in great demand for their minimal energy consumption. These three burner gas stoves are high in durability and performance and can be availed at reasonable prices. On the basis of specifications and features, our three burner gas stoves can further be categorized as Jindal trimurti, straight model without cover, straight model with MS cover, triangular model without cover and triangular model with MS cover.

4、Cooking Gas Components

manufacturers a wide range of high quality cooking gas components for different requirements of our clients. Designed as per the strict industry standards and guidelines, these cooking gas components are high in efficiency and performance and can be used for both domestic as well as commercial purposes.

Our collection of cooking gas components includes needle control valve, torch burner, flexible pig tail, ribbon burner, radiant burner, copper pig tail, moon beam burner, gas stove body MS / SS, brass valve assembly, mixing tube, brass & C.I. burner top, pan support / P.S. ring and more.

Our clients can avail these products at most reasonable prices for uses in homes, in large kitchens, canteens and industries.

5、Bulk Kitchen Equipment

offer a wide variety of high quality kitchen equipment that are aptly designed to serve special requirements for bulk cooking of various kinds. We supply these equipment in a variety of attractive designs and style to meet stringent quality standards set by our distinct and esteemed customers. They cater not only to the commercial kitchens in big establishments such as hotels, hospitals and large canteens but also to catering contractors. Whatever be your requirement, we have an extensive range of appliances to fulfill your needs. These equipment being tailor made according to customers design & needs, we request our cutomers to approch us with full details, design & material specification etc of their requirements.

B案例

综述1：

*** Co. a front-runner in the Transformer Industry. The firm manufactures different range of Industrial Transformers, Coils and related inductive components for Automotive Applications, Computers, Telecommunication, Medical, Television, U.P.S and other Electronic equipments.

产品：Power and Distribution Transformers：

We design and Manufacture Power and Distribution Transformers according to IEEE Standards
Our transformers can also be customized to meet the requirements of individual, Industrial, commercial, co-generation a utility services. Transformers can be provided with a variety of terminations to meet individual requirements for new installation, replacement etc.